About the Project

About the Project

In 2010, the Ministry of the Economy encouraged the development of destination organisations in Slovenia with a public tender for “co-financing the activities of regional destination organisations”, based on which the Savinja region also received an opportunity for organised and planned joint promotion of a tourism offer.

 

In the area of the 21 municipalities of the Savinja region (Braslovče, Celje, Dobje, Dobrna, Kozje, Laško, Podčetrtek, Prebold, Polzela, Rogaška Slatina, Rogatec, Slovenske Konjice, Šentjur, Šmarje pri Jelšah, Štore, Tabor, Vitanje, Vojnik, Vransko, Zreče, Žalec), the tourist offer is united under the destination name THE LAND OF CELJE, and the management of the destination is entrusted to the Institute for Cultural Events and Tourism Celeia Celje (hereinafter ICETC).
The development partners are also actively involved in the project – Development Agency Savinja, Žalec Institute for Culture, Sport and Tourism, Development Agency Sotla, Development Agency Kozjansko, Inter-municipal Office Slovenske Konjice, Development Agency of the Savinja Region as well as all the Tourist Information Centres and Local Tourist Organisations in the area of the destination (TIC Celje, TIC Stari grad, STIK Laško, ZTŠK Dobrna, GIZ Podčetrtek, TIC Slovenske Konjice, LTO Zreče, Institute for Tourism in Rog Slatina and TIC Šentjur).